Every year, most car manufacturers have to face the challenge of meeting higher standards for emissions and fuel economy. Toyota hasn't had that problem, partly due to fuel-efficient gas engines and partly because they lead the industry in hybrid powertrains. Their competitors are taking notice, to a point where that technology may soon begin appearing in other manufacturers' cars. That could have benefits for the Los Angeles drivers served by Keyes Toyota.
See, all that innovation comes at a cost. Whether it's a gas or diesel engine, an automatic transmission, or the CVT in your 2017 Toyota Camry, each component is the end result of years' worth of research and development. Even once a powertrain is completed, it still isn't done. The research and refinement continues. The complexity behind the design and building means added expense.
As a response to that, the Toyota Motor Corporation is exploring options to license powertrain technology. That seems counter intuitive until you stop to consider that licensing parts and even entire assemblies can be a solid source of revenue, helping to fund the next generation of R&D. It benefits the company's suppliers as well, since the cash flow adds to their bottom line. Besides, the Toyota Motor Corporation already collaborates with many of its competitors. This step is evolutionary more than revolutionary.
It may be some time before we see this bold initiative come to pass, especially once the lawyers and bean counters get involved. But it's not as though you have to wait to take advantage of a Toyota powertrain. Come to your Toyota dealership near Los Angeles to see all we have to offer right now. Keyes Toyota is located at 5855 Van Nuys Blvd in Van Nuys, CA.