Saturday, August 18, 2018

Toyota Brand Kicks Off First-Ever Multi-Model Ad Campaign

If you want to see more than one Toyota vehicle in one place, you simply have to visit our Toyota dealership near Los Angeles, CA. We have all the latest Toyota models at our location, including the 2018 Toyota Prius, the 2019 Toyota 86, and the 2018 Toyota C-HR.

While you know where to go to see multiple Toyota vehicles in the same place, you might not know that you traditionally haven’t been able to see several Toyota automobiles in the same ad. That’s because the Toyota brand has never advertised more than one car in a single advertisement. Until now, that is.

Just days ago, the automaker we represent launched a new digital ad campaign that features several Toyota vehicles in each advertisement. Chuck Norris is the star of one ad, which is entitled, “Tough as Chuck.” “Tag,” “So Beautiful,” and “The Untameables” are the remaining ads which make up the entire multi-model advertising campaign.

“This multi-model campaign approach allows [the] Toyota [brand] to reach targeted audiences with a variety of products rolled under one over-arching campaign,” said Ed Laukes group vice president, marketing, Toyota Motor North America. “By showcasing multiple models in a single spot, we can reach the right customer without a lull between individual vehicle campaigns.”

Created by Saatchi & Saatchi, the new ad campaign portrays Toyota vehicles in what’s described as a “heroic” and “amusing” manner. The goal of the new advertising campaign is to show off the performance, capability, and style of Toyota automobiles to generate interest among relevant audiences, which include families, people who love the outdoors, and younger motorists.

Of course, you don’t need to settle for seeing Toyota cars in action on your screen. You can get in the action by taking a Toyota vehicle for a test drive instead. Contact Keyes Toyota to schedule a test drive in your favorite Toyota model today.

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