Saturday, July 14, 2018

Toyota Brand Launches Ad Campaign for the 2019 Toyota Avalon

It’s hard to believe, but the 2019 Toyota Avalon has already arrived at our Toyota dealership near Glendale, CA. That’s right! The wait is finally over. We have the much-anticipated, all-new Toyota Avalon at our convenient location.

To celebrate the arrival of the redesigned flagship sedan at Toyota dealerships located throughout the nation, the brand we represent recently launched an ad campaign about the 2019 Toyota Avalon. Like it did when the fully redesigned 2018 Toyota Camry went on sale last year, the Toyota brand will promote the new Toyota Avalon using a variety of media.

The title of the automaker’s marketing campaign is “Serious Play.” The campaign is designed to dare drivers to experience adventure, spontaneity, and playfulness. The marketing push will also remind motorists that the thrill of driving is the ultimate prize. In other words, the campaign will inform drivers that the 2019 Toyota Avalon has everything they need to get even more out of life.

“The Toyota team has transformed the driving experience for our flagship sedan to set a new standard for the premium segment and satiate drivers’ desire for authenticity, spontaneity, and exploration,” said Ed Laukes, group vice president, marketing, Toyota Motor North America. The commercials the Toyota brand has created clearly demonstrate how the Toyota Avalon actually does satisfy those desires.

The “Serious Play” marketing campaign includes three television commercials. These commercials are entitled, “Let’s Race,” “Trojan Horse,” and “Catch Me if You Can.” The first two were directed by Craig Gillespie and the last one was directed by Daniel Azancot.

We encourage you to keep an eye out for the commercials just mentioned so you can see how the Toyota Avalon can help you get more out of life. We also encourage you to visit Keyes Toyota so you can talk to the experts in our Toyota finance center about what you need to do to own or lease a 2019 Toyota Avalon today.

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